How to effectively use promotional products to market your business with Clive McCorkell | #375

July 19, 2021

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How to use promotional products effectively | Create templated marketing videos from your iPhone | Get a little celebrity lovin’ | A self-publishing success story | And plenty more on your favorite marketing podcast …

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Today’s successful business owner is Clive McCorkell of Arid Zone – a promotional products agency he co-founded 30-years ago. Clive knows a thing or two about how to use promotional products to market your business.

The idea for this interview came about a few months ago when I was handed a calico bag full of promotional items at a Meet Up for what I consider to be quite a cool brand. I share what those items were in the interview, suffice to say that I was underwhelmed.

A few weeks later I was the opening keynote speaker at the Australian Promotional Products Association’s annual conference, at which point I connected with Clive who agreed to come on the show.

Promotional products is a marketing topic I’m yet to cover, but have plenty of questions, like how can businesses best use them, and what’s the future hold for them. Clives also been running a successful business for 3-decades (no mean feet) so I interrogated him about that as well!

But the marketing gold doesn’t stop there, in this episode you’ll also

– Resident techspert Dale Beaumont from 52 Ways shares a great way to make videos on your iPhone and upload directly to YouTube
– I share another low cost marketing idea that’ll get your business some celebrity lovin’
– And we go back into The Small Business Big Marketing Show’s vault, revisiting a past interview with a guest who beleives all businesses can do good by doing good

Here’s what caught my attention from chatting with Clive McCorkell from Arid

1. I love Arid Zone’s 5 touch point concept which starts out at the Quoting process and ends after the sale.

2. Arid Zone speak. What a great idea. You may not even realise that your business has it’s own language – if it does, it might be time to formalise it so that all staff start integrating it into emails, sales letters, website pages and so on.

3. “Brand in the hand” – I like that as a way to sum up the power of promotional products … because there’s nothing quite as powerful as having a prospect or customer interacting with your precious brand, right?

Links & Resources

– Arid Zone’s website
– How and why to get celebrity testimonials
– YouTube Director provides shot-by-shot guidance – so that you can – – create a high quality video ad and upload it directly to YouTube – from the app. No video editing experience required.
– Interview with Peter Baines of Hands Across The Water

Please support these businesses who make this show

Dale Beaumont’s 52 Ways – An amazing free 1-day live event for business owners where you’ll discover 52 ways to boost your business profits. Seats are limited. Book now at

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If something in this episode of Australia’s favourite marketing podcast peaked your interest, then let me know. Leave your thoughts below.

May your marketing be the best marketing.

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