The Good Country Equation featuring Simon Anholt

January 26, 2021

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How is it that, despite all the experience, power, technology, money and knowledge that humanity has accumulated, we are still unable to defeat the global challenges facing us climate change, migration, pandemics, extremism, slavery, war, drug trafficking, poverty and inequality?

That’s the question tackled by Simon Anholt, advisor to governments worldwide and creator of the Good Country Index, in his recent new book “The Good Country How We Can Repair the World in One Generation”,

Using colourful descriptions of his experiences from Afghanistan to Zambia, from Bhutan to Canada, from the Faroe Islands to Mexico and from Latvia to Mongolia, Simon explains in his book how he began finding answers to that question.

What he came to realize is that the solution is We need to educate our children to be truly global citizens, to see the impact of their actions beyond their country’s borders. And we need to educate countries in the same way – to realize that they’re responsible not only for their own people, but for how their actions affect every living being on the planet.

In conversation with London Futurists on Saturday 28th November, Simon shared ideas from his book – and his view that we can put these solutions in place in one generation – because that’s all the time we have.

The event was broadcast live from 4pm GMT on Saturday 28th November.

The event was introduced and moderated by David Wood, Chair of London Futurists.

For more details about this event, see

For more details about the speaker and his projects, see

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